Still trying for the impossible, but with a more limited scope

The Partnership at Drugfree.org is changing its name.

The Partnership at Drugfree.org announced today that it has changed its name to the Partnership for Drug-Free Kids. The name and a newly expanded website reflect the nonprofit’s ongoing commitment to reducing teen substance abuse and supporting families impacted by addiction.

What this reflects, of course, is that their fundraising model will work better if they focus on kids. It’s a retrenching from ridiculously broad impossibilities.

And, of course, I’d have no problem with them focusing on keeping kids drug free if they’ve given up on meddling with responsible adult use (they haven’t) and if they only provide information that is honest and science-based (they don’t).

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