Over the last year or so I’ve read about and on occasion met with the newly minted ‘cannabis CEOs’ in America (men and women who’re at the vanguard of creating a sustainable cannabis industry in America post prohibition). Most of them talk in couched terms regarding what they ‘hope’ to see happen with a legal cannabis market in the US or issue over-the-top and breathless press releases that seek to attract investor attention.
However, Vice Magazine has produced a very fascinating and revealing short documentary featuring a real life cannabis industry CEO who walks the walk when it comes to not only taking substantive legal chances to further his businesses, but one who lives his life as-a-always-interested-stakeholder in the future of humans being able to access high quality cannabis products.
Having met Amsterdam’s Arjan Roskom of the famed Green House coffeeshops and seed company on a number of occasions previously, I was hardly surprised when Vice contacted me to review their documentary that Arjan was featured and had provided them an insider’s view of what it is like to be a genuine cannabis industry maverick.
The Vice documentary focuses on Arjan and his lead cultivator traveling to the deep jungles of Colombia to re-locate three famed sativa strains of cannabis historically cultivated in this region of South America.
Cannabis kudos to Vice and Arjan!