New Approach Washington, the campaign behind Washington State’s marijuana legalization initiative (I-502), has just released two new television ads that began airing today. What makes these advertisements even more notable is that they both prominently feature former federal law enforcement officials. The importance of this is perfectly summed up by former NORML Board Member and writer for Washington’s “The Stranger,” Dominic Holden:
This is a big deal: The new ads for Initiative 502 that begin airing today, which encourage Washington to become the first state to legalize marijuana, star former federal law enforcement.
I know—if you watch politics around here, you know they’re on board and their endorsement seems… banal. Don’t be jaded. Former US Attorneys John McKay and Kate Pflaumer, along with the FBI’s Charlie Mandigo, make the most persuasive case for legalization: Pot laws result in using limited law enforcement resources that should instead be focused on violent crime.
Every time that pot legalization—even decriminalization—has gone to voters in other states, federal law enforcement have delivered the coup de grace, largely by virtue of their credibility. This time, it’s the opposite. These prosecutors and an agent get in the first word for legalization, and with $1 million in the bank and up to $2 million more on the way, the New Approach Washington campaign is going to hit this message hard. This is a coup.
You can view the new TV spots below. Please share as widely as possible with your friends and family. Together we can end marijuana prohibition, let’s Smoke the Vote in November. Previous polling for I-502 in September had support for the effort at 57%, help us keep up the momentum going into election day by educating everyone you know about the importance of cannabis reform in the 2012 election. You can learn more about these initiatives and the presidential candidates’ statements on marijuana by reading NORML’s voter guide available here.
YES ON I-502!
You can visit the campaign’s website for more info here.