This is probably the must-see music video of the year.
As FUSE reports, the “video is a commentary on America’s War on Drugs, dedicated to Aiyana Stanley-Jones, the seven-year-old who was shot and killed during a Detroit police raid. Cole stars as a drug dealer who, despite his illegal line of work, is a doting father to an adorable little girl. A DEA agent, with a charming young daughter of his own, co-stars and leads a raid to arrest Cole on his daughter’s birthday. The final shot shows the two daughters together, coloring pictures for their daddies in a classroom with the message: ‘Please reconsider your War on Drugs.’”
The lyrics aren’t particularly connected to the story being told in the video, so much as simply providing a background for it.